Epops
Epops is a fictitious travel agency that offers trips to imaginary places.
The purpose of Epops is to deceive. For this reason it must be as believable as possible.
That is why the graphic identity was inspired by real travel sites.
Each tour also has its own color palette that gives it its own identity, thus emphasizing the transition between places in this virtual tour.
Tours are designed to be verisimilar so as to fool the reader into doubting the veracity of what he or she is reading.
The deployment of the site was accompanied by an instagram account. The strategy was carried out in three phases:
Awareness: twelve posts with the goal of intriguing anyone who comes across the account and enticing them to follow us.
Deployment: three posts (preceded by a three-day countdown) notifying followers of the site launch followed by twelve posts recounting the tours.
Retention: a series of posts revealing information not on the site and recounting experiences of “satisfied customers.”
The last posts anticipate new tours not yet unveiled thus beginning the cycle anew.
Useful links:
Website
Archived website
Instagram