Alma de Jana
Alma de Jana aims to tell the legends of ancient Sardinia through one of the island’s most prized typical products: myrtle.
The challenge of this project was to combine the tribal and primitive character of Sardinian folklore with a premium product, creating a cohesive identity in which these two aspects did not clash.
It was decided that in the communication the aspect of tradition should occupy a position of relevance. The appearance of the brand was given the task of recontextualizing it.
This is done starting with the logotype, created with Cirka, an elegant but sharp font. The mark is inspired by high fashion and perfume brands.
All foreground elements rest on a dark palette creates a gloomy and mysterious aura, whose opaque shades become the perfect backdrop to highlight the objects of tradition.
Alma de Jana’s communication is set on role-playing. Janas are in fact fairies who inhabit the forests of Sardinia; in the metaphor, myrtle is a potion infused by the shaman from their souls.
For this reason, the packaging is designed to look artisanal. The bottle, which resembles the shape of a cruet, is held closed by a string, and is stored in a wooden box, as if it had been packed by a village shaman.
In this case, the premium look is preserved in the details, such as the paper finish, or the crack on the wood.
It is important for Alma de Jana to share the legends of pre-Nuragic culture. For this reason, a site has also been designed through which one can learn more about the myths of Sardinian folklore.
To support the communication, a video was made to show the raw and primitive spirit of the brand.
Useful links
Website
Archived website