‘naPizza
‘naPizzà is a project born from the desire to pass on the passion for traditional Neapolitan pizza.
Born in Brussels during the pandemic, ‘naPizzà is a take-out pizzeria. The challenge was to create an identity that would capture the attention of an audience that lives primarily online.
The first step was to create a modern logo that could stand out on delivery apps. Eklektyk was chosen as the starting font because of its modern and interesting shapes.
In addition, some details, such as accents and apostrophes, resemble the shape of a pizza slice. The triangle has since been used in communication as a recurring symbol.
The color palette echoes the colors of the newly renovated venue.
An editorial plan was devised to accompany the opening of the pizzeria. A series of posts on instagram tell about the raw materials, typical of the Italian culinary tradition, used by ‘naPizzà.
A site containing the menu has also been set up for those who do not wish to order via delivery app.
